Activation Programs

With family-fun events, Keeper Talks and animal shows, the Toronto Zoo is a leading attraction for over 1.3 million visitors annually. The Toronto Zoo is a leader in conservation, scientific research and innovative educational programs.

Promoting your company's product at the Toronto Zoo delivers a diverse and qualified audience in a dynamic environment. Also, by aligning with the Toronto Zoo, you contribute to our efforts to protect species and their habitats at home and abroad. Our Activation Days Program will help you make an even greater impact on the Toronto Zoo audience. This program layers in flexible and multiple on-site locations, marketing and media benefits to enhance awareness of your day(s) at the Toronto Zoo.


By choosing the Toronto Zoo you will:

  • Gain access to highly attractive demographics (see audience profile below)
  • Place your products directly in the hands of potential customers
  • Generate brand awareness
  • Create an immediate impact on sales
  • Have the opportunity to participate in special events held all year round

Audience Profile
  • 49% of visitors are adults, aged 30 - 49
  • 63% of all visitors are women
  • Of children visitors (aged 0-17) 85% are 12 and under
  • 62% have a household income exceeding $75K. 12% enjoy household income exceeding $150K
  • 32% live in the GTA, 80% come from Ontario. Visitors from the rest of Canada are 5%
(Source: 2015 July Visitor Survey and Nielson G6 Visitor Survey)

2022 Rates - Activation Programs

Non-Peak Season
2022-01-01 through 2022-04-29 and 2022-10-11 through 2022-12-31
Daily Base Rates: $2,000.00 +HST (Outside Admissions)
  $5,000.00 +HST (Inside Admissions)

Peak Season
2022-04-30 through 2022-10-10
Daily Base Rates: $3.000.00 +HST (Outside Admissions)
  $5,000.00 +HST (Inside Admissions)

Multiple Booking Discount

If your company books a total of five dates or more during the course of one calendar year, you will receive a 10% discount on your entire booking! (Discount eligible when dates are booked at one time only).



Tell us why your Sampling Program is environmentally friendly and your company could be eligible to receive 10% off your sampling rate! (Discount cannot be combined with other promotions or discounts. Eligibility is subject to Toronto Zoo approval).

For information about hosting an Activation at the Toronto Zoo, please contact Partnerships and Events at [email protected].

* Prices are subject to change without notice.
Lego at the Zoo

Rethink at the Zoo

Nutella at the Zoo

Toyota at the Zoo

Teletoon at the Zoo