Activation Programs

Open 365 days a year and offering family-fun events and activities, the Toronto Zoo proudly welcomes over 1 million visitors annually! Hoping to showcase your product to a wide demographic and promote in alignment with one of the nation’s highest-ranking Zoos? The Toronto Zoo proudly offers flexibility and variety in Activation options!

In addition to creating brand awareness for your product within a diverse audience in a dynamic space, working with the Toronto Zoo contributes to our efforts to connect people, animals, and conservation science to fight extinction. As a leader in conservation, research, and innovative educational programs, your Toronto Zoo strives to align with brands of similar messaging.

By choosing the Toronto Zoo you will:

  • Gain access to highly attractive demographics
  • Place your product directly in the hands of potential customers
  • Generate brand awareness
  • Align with the conservation efforts and messaging established by the Toronto Zoo
  • Have the potential to explore further Activation and Sponsorship opportunities

2024 Rates - Activation Programs

Non-Peak Season
2024-01-01 through 2024-05-04 and 2024-10-15 through 2024-12-31
Daily Base Rates:
$2,000.00 +HST (Outside Admissions)
$5,000.00 +HST (Inside Admissions)

Peak Season and ALL Holidays through 2024 
2024-05-05 through 2024-10-14
Daily Base Rates:
$3.000.00 +HST (Outside Admissions)
$5,000.00 +HST (Inside Admissions)

Multiple Booking Discount

Groups booking five (5) or more dates within one (1) calendar year will be offered a 10% discount on the above Daily Base Rates, applicable to all dates. All dates must be booked within the same Agreement to be eligible for the 10% discount.


For further information about hosting an Activation at the Toronto Zoo, please contact the Partnerships & Events team at [email protected].

* Prices, availability, and offerings subject to change without notice
Three happy people standing in front of a Giant Tiger pop up tent at the entrance to the Zoo

A line of people excited to get into a Halloween truck and display at the front of the Zoo

Santa in a truck at a special Christmas display at the Zoo

Rethink at the Zoo

Nutella at the Zoo

Toyota at the Zoo