Sampling and Activation Programs

With family-fun events, Keeper Talks and animal shows, the Toronto Zoo is a leading attraction for over 1.3 million visitors annually. The Toronto Zoo is a leader in conservation, scientific research and innovative educational programs.

Promoting your company's product at the Toronto Zoo delivers a diverse and qualified audience in a dynamic environment. Also, by aligning with the Toronto Zoo, you contribute to our efforts to protect species and their habitats at home and abroad.

Sampling (please scroll down for rates)

By choosing the Toronto Zoo you will:

  • Gain access to highly attractive demographic (see audience profile below)
  • Place your products directly in the hands of potential customers
  • Generate brand awareness
  • Create an immediate impact on sales
  • Have the opportunity to participate in special events held all year round
Activation Days

Our Activation Days Program will help you make an even greater impact on the Toronto Zoo audience. This program layers in flexible and multiple on-site locations, marketing and media benefits to enhance awareness of your day(s) at the Toronto Zoo. Rates are only $10,000 for one day, $8,500 per day for two or three days and $7,500 per day for four or more days.

For more information and to discuss the options, please call Jennifer Tracey, 416-392-5936 or email

Audience Profile
  • 49% of visitors are adults, aged 30 - 49
  • 63% of all visitors are women
  • Of children visitors (aged 0-17) 85% are 12 and under
  • 62% have household income exceeding $75K. 12% enjoy household income exceeding $150K
  • 32% live in the GTA, 80% come from Ontario. Visitors from the rest of Canada are 5%
(Source: 2015 July Visitor Survey and Nielson G6 Visitor Survey)

2019 Rates - Product Sampling Program

"Off Season"
2019-01-01 through 2019-05-03 and 2019-10-15 through 2019-12-31
Long Weekend/Event Day Rate: $1750.00 +HST
Weekend Day Rate: $1500.00 +HST
Week Day Rate: $1250.00 +HST

"Peak Season"
2019-05-04 through 2019-10-14
Weekend Day Rate: $1950.00 +HST
Week Day Rate: $1700.00 +HST

Multiple Booking Discount

If your company books a total of five dates or more during the course of one calendar year, you will receive a 10% discount on your entire booking! (Discount eligible when dates are booked at one time only).


Tell us why your Sampling Program is environmentally friendly and your company could be eligible to receive 10% off your sampling rate! (Discount cannot be combined with other promotions or discounts. Eligibility is subject to Toronto Zoo approval).

For information on product approval, packaging and sampling hours, please contact Rachel Mclean, Public Relations and Events Associate, 416-392-5939 or email

* Prices are subject to change without notice.
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