Media Alert
2008-01-02

PLEASE “BEAR” WITH US -
IT’S POLAR BEAR DAYS AT THE TORONTO ZOO!

Who: The Toronto Zoo and 97.3 EZ Rock present POLAR BEAR DAYS.
What/Why: From January 2nd to February 29th, from Monday to Friday, admission to the Toronto Zoo will be half price whenever EZ Rock 97.3 FM predicts a temperature of minus 9.73 Celsius or below. Polar Bear Day discounts are not available with any other discount offer. While at the Zoo why not drop by our Americas Pavilion to see our Year of the Polar Bear display and learn about how climate change is affecting these majestic animals? Please note that the Zoo’s Polar bears are off display while we make some exciting changes to their exhibit area!
How: Listen to 97.3 EZ Rock Morning Show with Stu and Colleen and when they predict a temperature of MINUS 9.73 degrees Celsius or below - it’s a “Polar Bear Day”! On this day, when purchasing your admission at guest services, just say “It’s a Polar Bear Day!”
When: January 2nd to February 29th, 2008. Mondays to Fridays only.

For further information, please contact
Katie Gray, Supervisor, Public Relations
at (416) 392-5941