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Toronto Zoo Strategic Plan
A living centre for education and science, committed to providing compelling guest experiences and inspiring passion to protect wildlife and habitats.
Canada’s national leader in saving wildlife to ensure the rich diversity of nature for future generations.
Advance to a zoo-based conservation centre of excellence
Enhance the guest experience to appeal to a more diverse audience and inspire conservation action
Enhance the governance structure
Build an organization that is fiscally and environmentally sustainable for the long term
Maximize existing partnerships and identify new opportunities
Create an organizational culture that attracts,engages and retains highly motivated staff and volunteers
UNDERSTANDING & CARING
Increase awareness, understanding and support of the Zoo as a centre for conservation excellence
OUR CORE VALUES:
EXCELLENCE: We ensure the highest standard of care for wildlife, provide excellent guest service and create fun and transformational experiences that connect people to nature.
CONSERVATION: We are committed to practicing and promoting activities and actions that benefit wildlife and the environment.
INNOVATION: We encourage creativity, strive to think differently and turn our ideas into actions.
COLLABORATION: We conduct ourselves in a manner that fosters respect and teamwork among staff, volunteers and our partners to achieve our mutual goals.
INTEGRITY: We are transparent and committed to best practices and leading by example.
PASSION: We are proud, energetic and passionate about saving wildlife and will inspire others to value the critical role of our Zoo.