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Toronto Zoo Strategic Plan

OUR MISSION:

A living centre for education and science, committed to providing compelling guest experiences and inspiring passion to protect wildlife and habitats.


OUR VISION:

Canada’s national leader in saving wildlife to ensure the rich diversity of nature for future generations.

Three Black-footed ferrets

OUR GOALS:

CONSERVATION IMPACT
Advance to a zoo-based conservation centre of excellence

GUEST ENGAGEMENT
Enhance the guest experience to appeal to a more diverse audience and inspire conservation action

GOVERNANCE
Enhance the governance structure

FINANCIAL STABILITY
Build an organization that is fiscally and environmentally sustainable for the long term

STRATEGIC ALLIANCES
Maximize existing partnerships and identify new opportunities

PEOPLE
Create an organizational culture that attracts,engages and retains highly motivated staff and volunteers

UNDERSTANDING & CARING
Increase awareness, understanding and support of the Zoo as a centre for conservation excellence

OUR CORE VALUES:

EXCELLENCE: We ensure the highest standard of care for wildlife, provide excellent guest service and create fun and transformational experiences that connect people to nature.

CONSERVATION: We are committed to practicing and promoting activities and actions that benefit wildlife and the environment.

INNOVATION: We encourage creativity, strive to think differently and turn our ideas into actions.

COLLABORATION: We conduct ourselves in a manner that fosters respect and teamwork among staff, volunteers and our partners to achieve our mutual goals.

INTEGRITY: We are transparent and committed to best practices and leading by example.

PASSION: We are proud, energetic and passionate about saving wildlife and will inspire others to value the critical role of our Zoo.